Story in Business — Vol.3, Num.2

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JUNE 2007
Vol. 3, Num. 2

Unlock your sales potential — Learn what's new on SellingSecrets.com^®

This quarter's theme articles:

STORY IN BUSINESS

Story in Business
06/13/07
"You're living in a fairytale." That is probably not true, but you do live inside a story? Your story is the window through which you look at the world.

What Do You Mean, "Use Story in Messaging"?
06/14/07
The word story means many things to many people. The most useful way of thinking about story in sales messaging is to compare it to its opposite, which is data.

Stories: Concrete vs. Intangible
06/14/07
Listener: "Hey Dave, I'm debt free!"
Dave: "Congratulations. How'd you do it?"
Listener: "Beans and rice, Dave - beans and rice!"

Letters from the Road

From Russia, with Love
06/14/07
Recently, I conducted a Power Messaging workshop in Moscow, Russia. I am aware that Power Messaging techniques are sometimes looked upon as "western ideas."

Success Stories

Key Differentiators
06/15/07
The Challenge: Darrell wanted to use Power Messaging to penetrate a new client that was loyal to the competitor. He began by using a truck as a prop.

The Buzzer Sells Another Million Dollar Deal
03/28/07
We were in the final stage of selling a surgical repair service to a large hospital, and we were the last group to give a 20-minute presentation after seven competitors.

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Tell your peers about your success.
Email us your story, to be published in this newsletter and on SellingSecrets.com.

Last Issue's Top 3

No One Ever Got Fired for Buying IBM

Anticipatory Emotions

Buying Criteria: Fact, Fiction, or Feelings?

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	How Can I Get Alumni Status?

	This quarter's alumni-only articles. To gain alumni access, use your password from the Power Message Express^® web course.


	Contrast: Don't Give Your Customer What They Expect! 06/14/07 It was an absolutely beautiful morning in Hong Kong. I received the standard friendly greeting from the doorman upon exiting my hotel. [Yet, not all is as it seems]… Accelerate Understanding 03/27/07 Recently, my wife and I went to visit our financial advisor, David Hawkins—a necessary meeting to ensure that I don't have to work until I'm 80 years old. We currently have two children in college and two more to go, so we definitely need to plan well.




	Open Session — August 16-17 The next Power Messaging^® Open Session will take place August 16-17, 2007, in the Santa Clara Hilton, Santa Clara, CA. $1,900/person; $1,500/person (for 2 or more from the same company). To register call 1.800.360.SELL (US only) or contact your Corporate Visions sales consultant.


	Polish your presentation. Call your coaching liason, Jacquie Chandler 1.800.360.SELL (US only) 1.775.831.1322 Alumni@CorporateVisions.com


	Alumni are past participants of a Corporate Visions training or consulting engagement. Alumni take advantage of extensive support resources available through our Alumni Services, including personal coaching support and full access to SellingSecrets.com and the content of this newsletter. Learn more about Corporate Visions.

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