| This quarter's theme articles: |
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| The Subconscious Mind |
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Eliminating Barriers
12/11/07
It was the ideal sales call. The customer had identified a need and already knew a change was greatly needed. He called our company; he recognized us as an industry leader. I had set up a discovery session with him to make sure that I understood his needs and could determine why my product was the best fit.
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Let Your Conscience Be Your Guide
12/11/07
Can you trigger programs in your prospect's subconscious mind that will "prime" their conscious mind to buy? The answer is "yes," but probably not in the way you might think.
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What’s In It for Me?
12/11/07
When my oldest son Timmy was a small child, potty training was quite a battle. We tried everything, but we just couldn't get him to understand that it was time to be finished with diapers and all the hassle that went with them.
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