Samurai is an old Japanese word meaning "one who serves." The samurai was not a maniac with a sword; he was a man with a mission that could be summed up by the question, "How can I best serve my client?"

The ancient samurai trained not merely for war but for a lifetime of service, not only to their client lords but to family, friends, and the community at large. This service brought them respect, honor, power, prestige, wealth, and happiness. It also made them indispensable to the one they served.

For over eighteen years, Corporate Visions has been training sales and marketing executives to become Samurai. A Samurai combines strength, courage, passion, skill and service, to become an unbeatable force.

The founders of Corporate Visions, Chuck Laughlin and Karen Sage, authored a book entitled, "Samurai Selling". In their book they describe the characteristics of a Samurai and how those same traits apply to success in sales and marketing.

Readers review and rave!

"A sales manual that reveals the almost mystical power to sell that one gains from developing inner confidence in the mission of serving the customer....[A] fascinating handbook."
      --Success Magazine

Samurai Selling gets to the heart of sales - what it is to service people and enjoy a win-win situation all around. We give it to all of our sales people as a welcome gift to our company. I re-read it once a year and always learn something new and enjoy the satisfaction of seeing that I really have incorporated the Samuarai Selling Principles into my every day activities. Its a success!

In today's IPO, get-rich-quick world, this book is a must for those that enjoy selling because they are a believer in what they do. If you are a peddler, PUSHING a product, go get tactics from another book. If you are a believer in your company, read this book.

The material in this book is an important part of my overall approach to sales. I have shared this material with many of my co-workers over the years. It is one of three key sales books in my collection.