Agenda
Registration Begins - September 19, 2011
3:00 – 8:00 p.m. |
Early Registration |
5:00 – 7:30 p.m. |
Welcome Reception |
Day One - September 20, 2011
6:30 – 8:00 |
Registration |
7:00 – 8:00 |
Breakfast |
8:00 – 8:30 |
Welcome |
8:30 – 9:15 |
Opening Remarks: Customer Conversations - Tim Riesterer, Chief Strategy & Marketing Officer, Corporate Visions |
9:15 – 10:30 |
“Start with Why” Keynote - Simon Sinek, author |
10:30 – 10:45 |
BREAK |
10:45 – 11:30 |
Alignment Best Practice Guide - Keith O’Brien, Vice President of Global Research, Frost & Sullivan and Jim Kizielwicz, Sr. VP & CMO, Kronos, Inc. |
11:30 – 12:15 |
Executive Perspective (GM) - Charlene Grabowski, GM of US Commercial X-Ray and Women's Healthcare, GE Healthcare |
12:15 – 1:15 |
LUNCH and Book Signing |
1:15 – 2:00 |
The “New” Discipline (Sales Enablement) - Kenneth Powell, VP of World-Wide Sales Enablement, ADP |
2:00 – 2:45 |
Executive Perspective (CSO) - Erica Ruliffson, Group VP of SaaS Sales, Oracle |
2:45 – 3:00 |
BREAK |
3:00 – 3:45 |
Marketing and Sales Roundtable Results - Scott Santucci, Principal Analyst, Forrester |
3:45 – 4:00 |
Wrap-up and Day 2 Preview - Tim Riesterer, CMO, Corporate Visions |
5:15 |
Evening Event – Dinner and game on the rooftop at Wrigley Field |
Day Two - September 21, 2011
7:00 - 8:00 |
Breakfast and Registration |
8:00 - 8:30 |
Opening Remarks - Erik Peterson, VP Consulting, Corporate Visions |
8:30 – 9:15 |
Culture Change: From Products to Solutions - (Panel moderated by Tim Riesterer) Julie Conner, Dell; Susan McGinnis, Philips; Angelique Sweeny, ADP |
9:15 - 10:00 |
New Measurement Tool - Scott Watson, Founder, BeyondROI |
10:00 - 10:15 |
BREAK |
| Track #1 Messages/Tools |
Track #2 Sales Skills |
Track #3 T3 Community |
|
|---|---|---|---|
10:15 - 11:15 | Conversation Roadmap as a company methodology for creating sales-ready content Lisa Singer, Dow Jones |
Ensuring sales adoption and behavior change with Power Messaging skills Barb Vlacich, Kronos |
Expand Your Power Messaging throughout the entire sales process |
11:20- 12:20 | Using Power Positions and POVs to differentiate a commodity Brenda Van Der Steen, Qwest Business |
Getting leaders and frontline managers to coach messaging Susan McGinnis, Philips Respironics |
Updates to Power Messaging Delivery |
12:20 – 1:15 | LUNCH and Book Signing |
||
1:15 - 2:00 | Marketing & Sales (Dual Podium) - Kevin Starner, Director of Sales Enablement and |
T3 Community Best Practices Networking with your T3 Community |
|
2:00 - 2:45 | New Products and Directions Showcase: Using Power Positioning content in DemandGen campaigns |
New Products and Directions Showcase: Advanced Power Messaging – Power Deal Creation |
|
2:45 - 3:00 | BREAK |
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3:00 - 4:00 | Sales content deployment and management in online, mobile world Kurt Anderson, SAVO |
Deepening your delivery skills on key modules |
|
4:00 - 4:30 | Closing |
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