Wednesday, October 6th

6:00 pm

Cocktail Reception

Casual Meet and Greet

Thursday, October 7th

7:30 – 8:30 am

Breakfast

8:30 – 8:45 am

Opening remarks

Let's Take Action - Conference Overview

Joe Terry, Corporate Visions Inc.

Featured Alignment Insights

Quick-paced, introductions to the key insights that will be discussed in detail throughout the conference.

8:45 – 9:30 am

Customer Conversations:

Aligning marketing message development and sales message deliver to create differentiation where it counts

Tim Riesterer, CMO and SVP of Products and Strategic Consulting,
Corporate Visions Inc.

9:30 – 10:15 am

Customer Experience:

Aligning your commercial engine to replicate the highest performing approach to creating a unique customer buying experience

Brent Adamson, Integrated Sales Executive Council, Corporate Executive Board

10:15 – 10:30 am

BREAK

10:30 – 11:30 am

KEYNOTE

Upside of the Downturn:
Opportunity for Marketing and Sales

Geoff Colvin

11:30 am – 12:15 pm

PANEL DISCUSSION

Where to Start? Marketing, Sales and Training

Rick Froehlich, Dell OEM Solutions
Jeffrey J. Fulgham, GE Water & Process Technologies
Bradley Samargya, CA Employee Education
Moderated by Geoff Colvin

12:15 – 1:15 pm

LUNCH

Customer Case Studies in Progress

(Choose two)
Get up-close and personal with companies and their “case studies in progress” to gain real-world insights and ask all of your questions.

 1:15 – 2:00 pm

2:15 – 3:00 pm

Breakthrough Approaches - Workout Sessions

(Sessions are repeated, so you can choose two)
Here are four key areas of Marketing and Sales Alignment that companies like you are focusing on. Get ready to dig deeper in up-close, informal working sessions with thought leaders from each category.

3:15 – 4:00 pm

4:15 – 5:00 pm

8:30 – 9:15 am

ANALYST DUAL PODIUM PRESENTATION

Aberdeen: Best-in-Class Marketing and Sales Alignment Findings

Chris Houpis (Marketing Effectiveness Analyst)
Peter Ostrow (Sales Effectiveness Analyst)

9:15 – 10:00 am

ALIGNMENT AUDIT RESULTS

CEB: Commercial Integration Audit Results

Presentation of aggregated results from attending companies and hand-out personalized reports

Facilitated by Corporate Executive Board

10:05 – 10:15 am

BREAK

10:15 – 11:30 am

WORKING BREAKOUT

Your Marketing and Sales Alignment Take Home Action Plan

Develop a take-home action plan for Marketing and Sales Alignment based on your results of the Commercial Integration Audit

Facilitated by Corporate Executive Board

11:30 am – 12:15 pm

Around the Corner: Forrester

Scott Santucci, Senior Analyst -- Sales Enablement Practice