Joe Terry
Chief Executive Officer
Joe brings with him over 20 years of experience in sales, sales management, marketing, operations and executive management from companies such as Workstream, Kronos, PeopleSoft, Ventaso and Pacific Medical. Prior to joining the CVI executive team, Joe was Senior Vice President of Worldwide Sales and Account Management for Workstream. In addition, he spent five years in Senior Level Sales Management positions at Kronos, with the most recent being VP of Global Sales for the Talent Management Division.
Joe understands the incredible challenges sales and marketing leaders face in today's business world. As a former client of Corporate Visions' workshops and consulting engagements, Joe knows how to harness the Power of Messaging to create outrageous results. He believes that what you say and how you say it dictates the difference between an average performance and a winning one. Joe is a hands-on leader with a synergy of knowledge and passion for our mission, ready to drive outstanding successes, bringing great things to Corporate Visions and all its clients.
Joe studied Marketing at California State University, Hayward, earned a B.A. in Management from the University of Phoenix and has additional education from the Haas School of Business, University of California, Berkeley. Additionally, Joe played middle linebacker for the Seattle Seahawks.

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Tim Riesterer
SVP of Strategic Consulting and CMO
Tim brings with him over 20 years of experience in strategic consulting services, executive marketing and sales, advertising and communications with in-depth knowledge in message development and delivery methods. He will be responsible for guiding the strategic direction of Corporate Visions' Senior Consultants and driving all marketing initiatives.
Prior to joining Corporate Visions executive team, Tim co-founded Customer Message Management, LLC (CMM Group), where he was CEO. At CMM Group, Tim was in charge of developing customer-relevant, sales-ready marketing, communications and sales support tools for the company's world-class clients. Prior to CMM Group, Tim was CMO and VP of Strategic Services for Ventaso; a marketing and sales effectiveness software company. Additionally Tim was President and CEO of Brady Marketing Group, specializing in B2B marketing communications services. Tim also worked in marketing, communication and sales support for world-class technology manufacturers such as Rockwell Automation and GE Medical Systems.
Tim is a dedicated marketing and sales leader. He continues to expand on the current growth and achievements of Corporate Visions to ensure client satisfaction, while leveraging the superior skills of Corporate Visions' Consultants and creative Marketing team. Tim is also co-author of Customer Message Management: Increasing Marketing's Impact on Selling (AMA) and has a degree in Mass Communications and Journalism from the University of Wisconsin, Milwaukee.

Lisa de Roulet
VP, Finance and Operations
Lisa leads Corporate Visions’ Finance and Operations teams, which are responsible for defining capital structure, planning, controlling and maximizing the business’s financial performance and growth.
She brings over 25 years of expertise in financial planning and analysis, operational management and systems deployment to the executive team. Lisa has demonstrated effectiveness in communicating the definition of “what success looks like” for the business, infusing a passion for that vision throughout the organization, and leading that vision through successful execution.
Prior to assuming her current role, Lisa served as Vice President of Finance for US Foodservice, where she oversaw all aspects of finance for their $120 million food distribution division. She has a diverse background in finance and operations within the technology, manufacturing and distribution sectors. Residing in Nevada, Lisa joined Corporate Visions in 2009 and holds a B.S. in Accounting and Finance, Magna cum Laude from San Francisco State University.

Erik Peterson
VP, Strategic Consulting
Erik Peterson has a passion for, and an avid understanding of, the neuroscience behind how the brain makes decisions.

Erik’s extensive professional background equips him with a unique blend of sales, marketing, and business development skills. Throughout his career, Erik has been both a salesperson and a sales manager. He has utilized virtually every sales channel that companies use to reach their customers – face-to-face selling, inside sales, channel sales and direct marketing. He has held such positions as Director of Strategic Accounts, Director of Business Development, and Vice President of Sales. While in the sales world, he consistently exceeded his quota and led a team that was featured as a case study in the New York Times bestseller Selling with Integrity.

He holds a Bachelor of Science in Business Administration with a Marketing Concentration from the State University of New York at Buffalo.

Lilia Todorova
Director of Product Marketing
As the Director of Product Marketing, Lilia works on Corporate Visions' new product initiatives and raises awareness in the marketplace on the need for differentiation, imagination and boldness in sales and marketing. With her gift of creativity and the ability to visually transform words into art, Lilia provides our clients with the true Corporate Visions Power Messaging experience.
Lilia contributes over eight years of experience in marketing, advertising and graphic design. Prior to joining Corporate Visions, Lilia was Art Director at CLM Design and the recipient of six ADDY awards and four Maggie awards for her work with clients like Frontier Airlines, Harrah's Hotel and Casino, Reno-Sparks Convention and Visitors Authority and many more.
Lilia holds a dual Bachelor of Arts in Journalism with a concentration in advertising, and Art with a concentration in digital media, both from the University of Nevada, Reno