Power Positioning – What to say
Corporate Visions will help you create a great sales message your entire sales organization will adopt!
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What it is:
A great sales message – the right sales message – is one that is unique to you, important to your customers, and defensible. This is the basic premise of our Power Positioning process. When you have a sales message that is built around these three criteria your sales team can’t wait to tell it, your customers want to hear it, and your competition can’t touch it.
Our professional consultants will work with you to develop the sales message that differentiates your company from the competition. Unlike many other outside firms we don't develop your sales message on our own and then present it to you – we work with you. After all, no one knows better than you what your company is all about.
Who participates:
We take a 5-point view of your organization and over the life of the engagement our consultants work with members of your executive, marketing, development, sales, and service teams to create your new sales message.*
*Ideal event size 8-12 participants.
What you'll gain:
At the completion of this process you will have a compelling and engaging sales message that will differentiate you from the competition – one that your entire company will embrace. We provide you with a complete summary document of the sales message (a Storymaster®) to help you communicate it to your entire organization.
Why it works:
It’s one thing to have a great product, great people, and great service. However, the key to closing a sale lies within communicating how your product, people, and service are uniquely positioned to meet your customers' needs. At the completion of the Power Positioning process you’ll possess a unique sales message that makes it easy for your prospective customers to make the right choice – selecting your company over the competition.
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