Imagine Marketing and Sales speaking with one voice to differentiate your company in every conversaton. Develop Messages that Matter Deploy Tools that Get Used Deliver Conversations that Win Click here to learn more about the complete system Sales and Marketing Alignment and Integration
Messages that Matter Messages that Matter

Are your positioning efforts doomed to fail? Learn how to avoid the parity trap.

View Now

Tools that get used Tools that Get Used

Are your sales support materials ending up in the trash? Learn how to develop sales tools that actually get used.

View NOW

Conversations that Win Conversations that Win

Do your sales conversations sound like everyone else? Harness the Power of Story in sales messaging and set yourself apart.

View Now

Develop Messages that Matter

Do you sound like everyone else?
  • Your value propositions sound the same as
    everyone else
  • Your messages don't stand out from the competition
  • You talk too much about the company and not enough about the customer
  • You haven't found your uniqueness and you can't communicate value

You Need
Do any of the above statements apply to you?
Then you need Power Positioning.
A cross-functional workshop and customer interviews to identify and amplify customer pain, find and align your uniqueness, attach proof points and develop a clear, compelling storyline. Documented in a unique Conversation Roadmap that Marketing can use to create a range differentiated communications tools.

It Works
Volvo logo Volvo Trucks, North America

• Increased margins 3-5%
• Decreased sales cycles 25-30%

Deploy Tools that Get Used

Do the tools you develop go to waste?
  • No one uses your selling communications tools
  • You've built playbooks, but they haven't been touched
  • You see salespeople creating their own collaterals and completely changing what you send out
  • Your message is getting lost and you've wasted money creating tools that have no impact

You Need
Do any of the above statements apply to you?
Then you need Power Tools.
A buying-cycle analysis, a review of your sales process, and alignment with the actual activities your salespeople perform will help determine the exact right tool for each messaging moment of truth. Best practice examples and templates will help you re-tool your toolkit to make sure your messaging is deployed so Sales can actually use it.

IT WORKS
MasterCard logo MasterCard

• 95% of sales rated tools more effective
• 84% rated it better for selling solutions

Deliver Conversations that Win

Do your sales skills distinguish you?
  • Your salespeople aren't able to get the customer to care enough to do something different
  • Your prospects can't clearly separate you from
    your competitors
  • Your clients justify the value you bring for the price you charge
  • Your salespeople's customer conversations sound like everyone else

You Need
Do any of the above statements apply to you?
Then you need Power Messaging.
The only selling conversation skills training that teaches your reps to create a remarkable, memorable and compelling buying experience that sets your company apart; even when your offerings are similar to the competition. Help customers see the need to change, the urgency to do it now, and recognize your solution as critical to survival and success.

IT WORKS
ADP logo ADP Major Accounts

• 115 un-stalled deals in 90 days
• 10x ROI and millions in revenue